Privacy Policy
Last Updated: August 05, 2025
This Privacy Policy (“Policy”) describes how Elevated Routes (“Company,” “we,” “our,” or “us”) collects, uses, discloses, and protects information from visitors (“you,” “your,” or “users”) when you access our website www.potentpath.com (the “Site”).
By using the Site, you agree to the terms of this policy. If you do not agree with the practices described herein, you should discontinue use of the Site immediately.
Information We Collect
We may collect limited personal information that you voluntarily provide, such as your name (first or full name or aliases) and email address, when you subscribe to our newsletter or submit a contact form. Additionally, we automatically collect certain technical information, including your IP address, browser type, device information, and browsing activity, to help us understand how visitors interact with our Site. We do not collect sensitive information (such as payment details or government IDs) directly through this Site.
How We Use Your Information
We use the information we collect, including your name, email address, and IP address, to send newsletters and promotional emails (which may include affiliate product recommendations), to respond to inquiries submitted via our contact forms, and to track the effectiveness of affiliate links and marketing campaigns. We also analyze site traffic and user behavior through analytics tools to improve website content, functionality, and user experience. This information may additionally be used to comply with applicable laws, enforce our legal rights, and protect against unauthorized activity. Email communications are managed and delivered via MailerLite, and you may unsubscribe at any time using the link provided in our emails.
Automated Data Collection: Cookies and Tracking Mechanisms
When you visit our website, we and our third-party partners may automatically collect certain information about your device and browsing activities to analyze traffic, improve website functionality, and provide relevant content. We use services such as Webflow (our website platform), Mailerlite (for storing users' email addresses and sending communications), Zapier (for automating processes and transferring email information), CookieYes (for managing cookie consent), Google Tag Manager (for managing tracking tags), Google Analytics (for aggregated site usage data), Microsoft Clarity (for insights into user behavior), Google Search Console, and Bing Webmaster Tools (for monitoring search presence). These tools may use cookies and similar tracking technologies. You can adjust your browser settings to manage or disable cookies; however, doing so may impact certain features of the website.
Affiliate Links
Our Site contains affiliate links to third-party websites. If you click these links, we may receive a commission. These third parties may collect data in accordance with their own privacy policies, which we encourage you to review separately.
Legal Basis for Processing (GDPR)
If you are located in the European Economic Area (EEA), we process personal data based on your consent (e.g., signing up for newsletters or contact forms), our legitimate interests (e.g., analytics and website improvements), or compliance with legal obligations. You may withdraw your consent at any time without affecting the lawfulness of processing carried out before withdrawal.
Data Sharing and Transfers
We do not sell your personal information. We may share limited data with trusted service providers (such as MailerLite and analytics vendors) solely for the purposes of operating and improving our Site. All third-party partners are bound by strict confidentiality and data protection obligations in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. Because our Site is accessible globally, your personal information may be transferred to and stored in jurisdictions outside the United Kingdom and your country of residence. We take appropriate steps to ensure that adequate safeguards are in place for such international transfers.
Retention of Personal Information
We retain personal information only as long as necessary to fulfill the purposes outlined in this policy or to comply with legal and contractual obligations. After this period, data will be securely deleted or anonymized.
Your Rights
Depending on your location, you may have certain rights, including the right to access and receive a copy of your personal data, the right to correct or request deletion of your data, the right to withdraw consent to email marketing, and the right to restrict or object to data processing. To exercise these rights, contact us at hello@potentpath.com. We may require verification of your identity before processing your request.
California Residents
In accordance with the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA), California residents have the right to opt out of the ‘sale’ or ‘sharing’ of their personal information. To exercise this right, please email hello@potentpath.com with your request. We do not knowingly sell or share the personal information of minors under 16 years of age without explicit opt-in consent.
Security
We implement industry-standard security measures to protect personal data from unauthorized access, disclosure, or misuse. While we strive to protect your information, no method of online transmission or storage is completely secure.
Intended Audience and Children’s Privacy
The Site is intended solely for individuals who are 18 years of age or older. We do not knowingly collect or solicit personal data from anyone under 13 years old. If a child under 13 provides us with personal information, and we become aware of it, we will take steps to delete the information as soon as reasonably possible. If you believe we might have information from a child under 13 or become aware of an underage user creating an account using false, stolen, or misleading details, contact us immediately at hello@potentpath.com.
Updates to This Policy
We may amend this Privacy Policy periodically to reflect changes in our practices or for legal and regulatory reasons. Updates will be posted with a revised “Last Updated” date. Continued use of the Site after updates constitutes acceptance of the revised policy.
Contact Information
For questions or to exercise your privacy rights, contact:
Elevated Routes LTD
124 City Road
London
EC1V 2NX
Email: hello@potentpath.com